Nichole Morris


Nichole Morris is the director of the HumanFIRST Laboratory in the Department of Mechanical Engineering, a research scholar at the Center for Transportation Studies, a graduate faculty member of the Human Factors and Ergonomics program, and an adjunct professor in Industrial and Systems Engineering at the University of Minnesota. Dr. Morris's research focuses on human-computer interactions with technology related to various aspects of transportation. Her research interests include human factors, safety, gender disparities, judgment and decision-making, and usability. Her research has examined pedestrian safety; usability and design of crash report interfaces; law enforcement training materials; work zone safety; stakeholder perceptions of non-traditional traffic treatments; in-vehicle interfaces; rural intersections; distractions and errors in retail pharmacies; at-risk driver coaching interfaces; behavioral adaptations to connected vehicles technology; the mental processes that prohibit perfect time-sharing of driving and secondary tasks; non-destructive inspection techniques of aircrafts; and the usability of voice-recognition, keypad, and handwritten input software suites.

Dr. Morris received a Ph.D. in psychology (human factors) from Wichita State University in 2011. She also holds an M.A. and B.A. in psychology from Wichita State University.

Selected Publications

Achtemeier, J.D., Craig, C.M., Morris, N.L., & Davis, B. (2020). Sound Localization Performance in a Full-Chassis Driving Simulator. Ergonomics. DOI: 10.1080/00140139.2020.1740334

Morris, N. L., Craig, C. M., & Van Houten, R., (2020). Effective interventions to reduce multiple-threat conflicts and improve pedestrian safety. Transportation Research Record, Journal of the Transportation Research Board. In press.

Pope, C. N., Sezgin, E., Lin, S., Morris, N. L., & Zhu, M. (2020). Adolescents' attitudes and intentions to use a smartphone app to promote safe driving. Transportation Research Interdisciplinary Perspectives, 100090.

Craig, C. M., Morris, N. L., Van Houten, R., & Mayou, D. (2019). Pedestrian safety and driver yielding near public transit stops. Transportation Research Record, Journal of the Transportation Research Board, 2673(1), 514-523.

Peterson, C., Douma, F., & Morris, N. L. (2017). Addressing key concerns regarding automated speed enforcement via interactive survey. Transportation Research Record: Journal of the Transportation Research Board, 2660, 66-73.

Morris, N., Achtemeier, J., Ton, A., Plummer, J. P., Sykes, J. (2016). Computerized crash reports usability and design investigation. Center for Transportation Studies, Minneapolis, Minnesota. CTS 16-06. 154 pages.

Achtemeier, J., & Morris, N. (2016). An assessment of safety culture while navigating work zones: Attitudes and behavior toward in-vehicle messaging technologies. In Proceedings of the Human Factors and Ergonomics Society Annual Meeting (Vol. 60, No. 1, pp. 1499-1503). SAGE Publications.

Creaser, J.I., Edwards, C.J., Morris, N.L., & Donath, M. (2015). Are cellular phone blocking applications effective for novice teen drivers? Journal of Safety Research, 54, e29-78.

Morris, N, Ton, A., Cooper, J., & Edwards, C. (2014, March). A next generation nondistracting in-vehicle 511 traveler information service. Final report, St. Paul, MN: Minnesota Department of Transportation.

Morris, N. L., Chaparro, A., Downs, D., & Wood, J. M. (2012). Effects of simulated cataracts on speech intelligibility. Vision Research, 66(1), 49-54.